The workflow
The steps in order, with a time estimate and the exact output you'll have when you finish. Plus one practitioner tip.
ChatGPT for Marketing 2026: the complete guide.
Most teams use ChatGPT like a search bar: one prompt, a generic answer, then back to doing the work by hand. This guide turns it into a system, with one project that knows your business and a workflow for each of the 12 jobs marketing actually does.
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What's inside
12 sections. Start with the one costing you the most.
Do the 45-minute setup first. After that, every section stands on its own.
- 00Set up ChatGPT once: build the Marketing Brain every prompt reads from45 min
- 01Marketing strategy and planning60 min
- 02Market and customer research90 min
- 03ICPs, segmentation and positioning75 min
- 04Brand messaging and offers60 min
- 05Content strategy and production3 hrs / wk
- 06SEO, AEO and AI search visibility2 hrs
- 07Social media and LinkedIn1 hr / wk
- 08Email, lifecycle marketing and CRM2 hrs
- 09Paid advertising and creative testing90 min / wk
- 10Landing pages and conversion optimisation2 hrs
- 11Analytics, attribution and reporting30 min / mo
- 12ChatGPT workflows and automation2 hrs
How each section works
Three pages. Read one, run one, fill one in.
Four reusable prompts
Swap the brackets for your details and paste. Each prompt feeds the next, so step one becomes the input for step two.
A template and a checklist
A plan, brief or tracker to copy into Google Docs or Sheets, then the checklist that tells you it's ready to ship.
What changes
What your month looks like after.
ChatGPT stops giving you generic answers
Set up your Marketing Brain once. Every prompt after that already knows your offer, your customer and how you write.
One plan, one channel bet, one number
Work backwards from revenue to weekly lead targets, fund the one channel most likely to hit them, and review it every Monday.
A week of content from one three-hour block
One pillar piece becomes eight posts, emails and scripts in your voice. You edit before anything ships.
Reporting takes 30 minutes, not a Friday
Upload your exports, get the analysis and charts, and send leadership one page with three decisions.
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42 pages of workflows, prompts and templates you can run this afternoon.