20+ years in executive leadership. Two books on strategy and customer engagement. Now I run a 12-function marketing operation on AI for under $300 a month, and I build the same system for other teams.
If they resonate, we'll probably get along. If they don't, that's fine too. You should know where I stand.
Everyone has access to ChatGPT. The tools cost $20 a month and anyone with a credit card can buy them.
The advantage lives in how the tools connect: the output of one role feeds the input of the next, every campaign makes the next one smarter, and prompts get versioned like code. A system is 100x harder to copy than a tool subscription.
Every week you run an AI marketing system, your prompts get sharper, your data gets richer and your workflows get faster.
The marketer who started six months ago isn't six months ahead of you. Every cycle built on the last one. That gap widens whether you're watching or not.
Most strategies die because there's no system to execute them, not because they're bad strategies.
I build operating systems: the infrastructure that turns strategic intent into daily execution without relying on heroic effort or perfect people.
Content AND paid AND events AND a podcast AND TikTok gives you ten channels at 10% effort, which means zero channels producing results.
OR forces focus. One channel that moves the number. One audience with the budget. One message that makes them act. Constraints create leverage.
"Leverage AI to unlock your marketing potential" sounds like it means something. You can't implement it, measure it or hold anyone to it.
"12 roles, 12 tools, 90 days" is a system. Every recommendation I make passes one test: can someone implement this after reading this paragraph?
A lot of people teach AI marketing from tool demos and other people's case studies. They know what the buttons do. They don't know what happens when you push them at scale for six months.
Everything I teach is something I run every day. If a prompt doesn't meet my quality bar, it doesn't go in. If a workflow breaks under real conditions, it gets rebuilt before I teach it.
I run content strategy, design, video, email, lead gen, analytics, social and web development as one person, for under $300 a month in tools. I'm not working 80-hour weeks to do it.
AI handles the volume. I handle the judgment, the voice and the 20% of quality that makes it thought leadership. Imagine what a small team with a system can do, then imagine competing against them without one.
The best day to start was six months ago. The second best day is today.Louis Cho
Take the 3-minute assessment, grab the guide for your tool, or book a call and we'll map it out together.